You find that physical retailers are constantly fighting with online retailers in order to retain their customer base. The good news is that this fight has forced the retailers to evolve and exceed consumer expectations faster than ever. By the end of this topic, you will discover more ways of bringing your in-store marketing into the 21st century.
Let us start with sustainability. It is essential to note that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This makes you understand that sustainability is more than just a buzz word. For instance, companies such as REI has taken steps to lessen their environmental impact by expanding rental programs. For that matter, if you want your marketing to join the new era, you should take steps to make your company green.
Besides, brand-as-a-culture. It is true that Americans sees as many as 4,000 ads per day. This means that the consumers should sort out noise and find brands they are willing to turn to. It is true that nowadays brands position themselves as keepers of culture because people nowadays shop with their emotions. To bring this method into your brand take a good look at your target audience. Where you will have to examine who they are, what they care about and what values drive them.
Besides, you should elevate in-store experiences through digital. Where you will have to use digital to create a complete experience that will give your customers exactly what they are looking for. Here you can go for smart signs with Raspberry Pi digital signage. Besides, create interactive maps or use augmented reality to take customers into a whole new world. You should also know that some retailers have even released a phone app allowing women to visualize clothing items.
In addition, loyalty gets an updawgat vate. It is essential to note that customers want more value for the money in order to justify their continued membership to the loyalty program. It is essential that you offer a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. You should make your program good enough that any regular customer can look at it and want to join.
Last but not least, we have bolder ad campaigns. It is vital that you make a statement with your ads on who you are and what your company stands for.